Chapter 268: Chapter 198 Market Turmoil
Bobo Milk Tea had just hit the market a week ago.
And it had experienced a heart-stopping, pulse-racing seven days.
In this brief time, it not only faced unprecedented challenges and tests.
But also the most severe crisis since its establishment.
At first, numerous franchisees came knocking on the door, besieging the company entrance so thoroughly that no one could pass through, their emotions running high as they expressed their dissatisfaction and concerns.
What followed was a jaw-dropping stock market crash—Bobo Milk Tea's share price actually plummeted below its initial offering price.
The situation took a nosedive, catching everyone off guard.
Within a week, the stock price was halved.
And with that, CEO Yang Qian was dismissed from her position.
This youngest public brand also carried the hopes of countless young people.
As glorious as it was before, it was now in dire straits after going public.
Fortunately, all of this was averted thanks to the appearance of Bobo Milk Tea's original investor.
"Steady on, brothers!"
"Damn, Bobo Milk Tea is definitely being targeted."
"Isn't that obvious?"
"Remember how glorious it was? Went public in less than a year from its establishment, literally a miracle of college entrepreneurship."
"Right, I even received a hundred thousand in copywriting prize money from them. I feel Bobo Milk Tea is just awesome, the people there have no airs at all, even the president would personally discuss copywriting with us."
"You're not the only one who received it, many of us here have also gotten it."
"I even chatted with President Yang Qian a few times."
"Didn't expect her to be dismissed so soon."
"No choice, the shareholders in Xiangjiang almost sued Bobo Milk Tea for a fraudulent IPO, someone had to take responsibility."
"What's the situation now?"
The online discussions were blazing hot, as Bobo Milk Tea was already the youngest internet-popular brand.
Not only did it have immense influence among college students.
But it also had tremendous impact among the young crowd in general.
It was the first to create an internet-famous milk tea, endorsed with full force by several top-tier celebrities.
It even conducted a series of joint sales with the hit TV series Hua Qiangu from a while back.
And initiated a copywriting contest that sparked discussions among a million people online.
In every aspect, Bobo Milk Tea had a vast influence among the younger generation.
Now that it had gone public, it seemed as though its former glory had faded.
And it had become the scapegoat of the stock market, with everyone calling for its downfall.
Thankfully, this downward trend was quickly stopped.
"Are there any brothers or sisters who know the inside story? Come share a few words, will you?"
"The uncle on the bicycle has come to Magic City."
"After he showed up, he immediately announced the dismissal of President Yang Qian."
"Just like that and the stock price stops falling?"
"Of course not, the uncle on the bicycle said that the company's own responsibilities shouldn't be passed onto the franchisees. All losses incurred by the franchisees due to the company's management errors would be fully compensated."
"Shouldn't it be a refund instead of compensation?"
"It's compensation indeed, the franchisees might have paid only a hundred thousand in franchise fees, but they also invested in renovations, storefront transfers, and a series of other funds. The uncle on the bicycle took full responsibility for all of it."
"He said it was the company's responsibility."
"Impressive, I give Bobo Milk Tea a hundred thousand likes for the way they've handled this wave."
"Exactly, there are so many franchise brands now, but none of them fully compensate for the losses due to poor business, not even willing to refund the franchise fee."
"How else could you describe the awesomeness of the uncle on the bicycle? He simply dished out a billion to deal with the franchisee refunds."
"And that's not all, he compensated for the time cost of those franchisees as well, like if you joined last year and the business has been bad without making money, he'd compensate you a year's salary based on a monthly wage of eight thousand, including the employees you hired."
"Damn, wouldn't that break the rules of the franchising industry?"
"Yeah, but he doesn't care at all, for the uncle, corporate reputation and responsibility are the most important. He'd rather lose money himself than let the believers in Bobo Milk Tea suffer any loss."
"Holy shit, just for this refund, I'm going to drink Bobo Milk Tea for the rest of my life."
"Me too, can the real estate industry learn something from this, who's gonna take responsibility for my unfinished house?"
"Uncle should hurry up and enter the real estate business."
"Dream on, the uncle would never enter real estate. Haven't you seen the uproar online about the Antler Coffee concert featuring the Four Great Singers all together? Lots of people are guessing it's this uncle on the bicycle who organized it."
"Crap, can someone from Capital City tell me, is the concert really free?"
"Totally free, they even give away custom umbrellas from Antler Coffee, as well as coffee."
"Fucking hell, can people from other places attend, too?"
"Of course, it all depends on if you can get the real-name tickets online; just show your ID and you can get in."
"Impressive, I was wondering which tycoon could pull off such a huge event, turns out it's him again!"
"What's so strange about that? Do you know why the Xiangjiang stock market was stabilized so quickly?"
"Isn't it because of the proactive refunds?"
"Bullshit, the capital market doesn't care about that. In their eyes, a company has to make money. If you keep refunding like this, who will dare to buy your stock?"
"So what's the real story?"
"Didn't you see the announcement in the news? Tenghui Capital directly took out four billion for a bottom-fishing buyback, taking in whatever shares people were offloading."
"Uncle shelled out a real four billion to the stock market, that's what stabilized it."
"He's got real money."
"Isn't that bloody obvious? Let me tell you some big inside information. Do you know why Bobo Milk Tea has so many celebrity endorsements?"
"Isn't it because they offer high endorsement fees?"
"What are you thinking? Just endorsement fees could have Queen Yang holding it in her hands all the time?"
"Because the uncle is Queen Yang's boss, Tengying Entertainment is his, and not too long ago he spent a billion to buy a headquarters building in Capital City."
"Hua Qiangu is also invested in by the uncle. All those Hua Qiangu merchandise sold online belong to him."
"Now that you mention it, the Fei Yangyang I often go to for meals isn't his too, is it?"
"Fei Yangyang is strongly endorsed by Zhao Liying and also collaborates with Hua Qiangu."
"Congratulations, you've got it right; it's indeed the uncle's."
"When you come to Capital City in the future, you'll know, the uncle's influence is truly extensive, directly encompassing food, drink, entertainment, everything."
"Now this Antler Coffee thing is another of the uncle's doing, not even a single store open yet and he's already throwing a grand concert with the Four Great Singers, which is said to accommodate forty or fifty thousand people on site."
"Just imagining that scene tells you how astonishing it would be."
You could only say that this generation of netizens really do have a touch of Sherlock Holmes in them.
However, Chen Pingsheng wasn't paying any attention to those online news stories.
He was just doing what he thought was right.
Not until Tong Zelan came looking for him with an investigation report.
The two were discussing matters in the CEO's office, and no one dared to disturb them.
Keep in mind that Bobo Milk Tea, in its early phase of development, was smooth sailing with endless glory.
The employees naturally developed the habit that everything would go well.
Suddenly facing such a blow, the impact on morale was indeed very severe.
Fortunately, Chen Pingsheng arrived and was able to steady the ship and arrest the decline.
This allowed everyone to quickly restore their original confidence.