Reaching the age of thirty, my income randomly doubled

"The main ones attacking us are another celebrity-established online brand."

Chen Pingsheng started to read through the investigation materials given to him by Tong Zelan in detail.

Previously, Yang Mi had mentioned to him once that Yang Baobei had set up her own milk tea brand in Magic City.

She even thought it might affect Bobo Milk Tea and had taken the initiative to remind him.

It was just that he didn't pay much attention to it.

Unlike Bobo Milk Tea's low-price strategy, a cup of milk tea from Yang Baobei's place would cost at least several tens of yuan.

Besides her own fans, countless people complained about it online.

It was both expensive and tasted awful.

And they kept comparing it to Bobo Milk Tea.

Both were star-endorsed brands established by top-tier celebrities, one was affordable and beloved by young people.

The other was exorbitantly priced, shearing the fans like sheep.

Over time, this led to growing resentment towards Bobo Milk Tea from the other side.

After secretly conducting an investigation for a long time, it resulted in the franchisers blocking the door on the first day of the listing.

Tong Zelan said, "It's not just the milk tea, I think the deeper reason is your Tengying, which has impacted the Huayi faction. Both are entertainment groups, and the rise of Tengying has been obviously too swift. It's understandable for others to want to step on you at a critical moment."

Yang Baobei herself wasn't much of a concern, it was the major capital of Huayi behind her that mattered.

Otherwise, what could she do as a top celebrity going against Bobo Milk Tea, which had the support of Tengying Entertainment?

Wouldn't that be asking to be shut down?

No matter how you look at it, Tengying is an entertainment group valued in the tens of billions, and there isn't a single celebrity in the entertainment circle who dares to bad-mouth Bobo Milk Tea.

Yang Baobei was different, she relied on Huayi.

Natural rivals to Tengying, the quicker Tengying rose, the more detrimental it was to the established giant Huayi.

Chen Pingsheng had long understood that the rapid development of Bobo Milk Tea was bound to impact the interests of some people, but he hadn't expected that another celebrity brand would be the first to jump out.

In the past two years, there have been many instances of celebrities starting businesses: from restaurants, selling milk tea, to even opening hair salons.

What was different were their industries; what was the same was that each and every one was priced extremely high.

It seemed as if they couldn't make money without shearing their fans.

Take a celebrity noodle shop, for example, where any ordinary bowl of noodles would cost forty to fifty yuan.

At first, they could rely on the star's fan effect to be popular for a while, but as time went on, they amounted to nothing.

Basically, all that should have closed down did close down.

"Sometimes I don't know if I should take action to strike her."

After putting down the investigation report, Chen Pingsheng said:

"Even if I do nothing, her milk tea shop probably won't last much longer."

"Indeed," Tong Zelan said, "the price is too unfriendly, detached from reality. But since they dare to come out and target us like this, if we don't do anything, won't we seem like easy targets that can be freely toyed with?"

Chen Pingsheng nodded in agreement, still, in the end, it was about a top celebrity with a big backer.

Trivial attacks were beneath him to even bother with.

"Leave this matter to me, I'll make sure she knows the cost."

Chen Pingsheng said, "Given the current situation, even though I've used four billion to stabilize the stock price, the key is still to restore Xiangjiang investors' confidence in the market for Bobo Milk Tea. Otherwise, once I pull out the money, the stock price will again collapse, and none of you will be able to exit smoothly with your shares after half a year."

Excluding the stocks he swept up in the market, he still held 13% of the shares.

Under no circumstances could he allow Bobo Milk Tea to continue sinking like this.

Tong Zelan was also clear on this. For now, his four billion had temporarily stabilized the situation.

To push the stock price up, the key was for Bobo Milk Tea to present an impressive financial statement.

Or to prove to the market that they had sustainable development momentum.

Restoring the financial reports in the short term wasn't difficult.

Chen Pingsheng had his ways.

Charlotte was about to premiere, and he clearly remembered it was going to be a blockbuster movie.

It was also the first fully financed film by Tengying.

With an investment of fifty million, Tengying owned one hundred percent of the film's profits.

He transferred 25% of the investment portion valued at fifteen million to Bobo Milk Tea.

With this 25% of the investment returns,

he could immediately offset the widespread losses Bobo Milk Tea incurred due to the franchiser's compensations.

However, he owned 90% of the shares in Tengying and only 13% at Bobo Milk Tea.

Adding another 30% of the share he bought back from the market, combined, it was still only 43%.

It was clear that he personally incurred a loss.

Considering the 13% shares he held could be amplified at random, such a small loss was completely acceptable.

The important thing was to quickly settle Bobo Milk Tea's losses.

Tong Zelan wasn't aware of Charlotte's high profit potential and thus felt his method was somewhat risky.

If Charlotte did not meet its box office expectations after its premiere, investing more than ten million in it at this time would seem irresponsible.

Given that Tengying had never produced a losing drama, she didn't object further.

Her visit this time wasn't solely to seek Chen Pingsheng's advice on Bobo Milk Tea's situation, the key was that the peripheral sales of Hua Qiangu had completely ended.

Hua Qiangu had been popular for a whole summer, and now "all energies" is still trending everywhere...

It's just that after the drama ended, the sales slowed to a halt.

So they stopped.

Tong Zelan handed him a set of financial data. Sales of Hua Qiangu peripherals started in June and ended at the end of August.